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Cardozo, Aneth
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Cárdenas, Andrés Ricardo
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Subject:
Cadenas de Markov
Subject:
Markov
Language:
Español
Document Type:
Artículo
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Title:
Diseño de un modelo de programación dinámica para optimizar la distribución del presupuesto publicitario en empresas B2B / Design of a dynamic programming model to optimize the distribution of the advertising budget in B2B companies
Author:
Cárdenas, Andrés Ricardo
/
Cardozo, Aneth
/
Gutierrez, Jose
/
Salazar, Valentina
Language:
Español
Repository:
22
Subject:
Publicidad
/
Campaña publicitaria
/
Marketing
/
Modelo matemático
/
Regresión dinámica
/
Regresión logística
/
Regresión lineal
/
Markov
/
Cadenas de markov
/
Distribución de presupuesto
/
Solver
/
Arena
/
Excel
/
advertising
/
advertising campaign
/
mathematical model
/
Markov chains
/
dynamic regression
/
linear regression
/
budget distribution
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