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Subject: CRM Year: 2011 Document Type: Tesis

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Title: Benefits of implementing sense and respond in IT servicedesks: a case study in Portugal
Author: Sebastião, David
Language: Inglés
Repository: 73
Subject: CRM / servicedesk / lean / sense and respond / outsourcing

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Title: O impacto dos cartões de fidelidade no comportamento de compra do consumidor : uma abordagem ao mercado retalhista
Author: Gonçalves, Susana Oliveira
Language: Portugués
Repository: 73
Subject: Programas de fidelização / Cartão de fidelidade / Comportamento do consumidor / CRM / Loyalty programs / Loyalty cards / Consumer behavior

Acceder
Title: Corporate project: monetizing mobile CRM services in a large scale
Author: Dias, Fábio Ricardo Santos
Language: Inglés
Repository: 73
Subject: Mobile customer relationship management / CRM / Mobile marketing / Gestão de base de dados / Database management

Acceder
Title: Advanced transmitter and receivers in future wireless networks
Author: Conduto, João André Correia Batista
Language: Portugués
Repository: 73
Subject: CRM / OFDM / Constelações hierárquicas / SC / DVB-SH / Hierarchical constellations

Acceder
Title: Avaliação dos pressupostos para adopção de um sistema de marketing relacional aplicado à grande distribuição
Author: Gonçalves, Nuno Miguel Arsénio Madeira
Language: Portugués
Repository: 73
Subject: Grande Distribuição / Marketing Relacional / Qualidade do Relacionamento / Fidelização / Satisfação / Confiança / Compromisso / CRM / RFID / Big distribution / Relationship Marketing / Relationship Quality / Customer Loyalty / Satisfaction / Trust / Commitment

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