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Subject: CRM Subject: CRM strategy Year: 2012 Repository: 73

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Title: O impacto dos cartões de fidelidade no comportamento de compra do consumidor : uma abordagem ao mercado retalhista
Author: Gonçalves, Susana Oliveira
Language: Portugués
Repository: 73
Subject: Programas de fidelização / Cartão de fidelidade / Comportamento do consumidor / CRM / Loyalty programs / Loyalty cards / Consumer behavior

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Title: Luxury brands and CRM, mutually exclusive? : developing a CRM strategy for Patek Philippe
Author: Weber, Sabrina
Language: Inglés
Repository: 73
Subject: CRM / Luxury brands / CRM strategy / Patek Philippe / Marcas de luxo / Estratégia CRM

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