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Subject: CRM Repository: 73 Language: Inglés

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Title: Adidas originals red: evelopment of a cause-related marketing plan
Author: Muchnová, Markéta
Language: Inglés
Repository: 73
Subject: Cause-related marketing / CRM / Sneakers / Company-cause fit / Adidas originals / Marketing relacionado a causas / Sapatilhas / Empresa-adaptação à causa

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Title: Benefits of implementing sense and respond in IT servicedesks: a case study in Portugal
Author: Sebastião, David
Language: Inglés
Repository: 73
Subject: CRM / servicedesk / lean / sense and respond / outsourcing

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Title: Corporate project: monetizing mobile CRM services in a large scale
Author: Dias, Fábio Ricardo Santos
Language: Inglés
Repository: 73
Subject: Mobile customer relationship management / CRM / Mobile marketing / Gestão de base de dados / Database management

Acceder
Title: Luxury brands and CRM, mutually exclusive? : developing a CRM strategy for Patek Philippe
Author: Weber, Sabrina
Language: Inglés
Repository: 73
Subject: CRM / Luxury brands / CRM strategy / Patek Philippe / Marcas de luxo / Estratégia CRM

Acceder
Title: The impact of artificial intelligence on commercial management
Author: Lopes da Costa, R. / Dias, Á. / Pereira, L. / António, N. / Capelo, A.
Language: Inglés
Repository: 73
Subject: Analytical tools / Artificial intelligence / Consultancy / CRM / Decision-making / SMEs

Acceder
Title: Key performance indicators for improving a CRM implementation
Author: Fernandes, S. M. / Coutinho, C.
Language: Inglés
Repository: 73
Subject: CRM / Salesforce / KPIs improvement

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