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Gonçalves, Susana Oliveira
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Portugués
Repository:
73
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2012
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Title:
O impacto dos cartões de fidelidade no comportamento de compra do consumidor : uma abordagem ao mercado retalhista
Author:
Gonçalves, Susana Oliveira
Language:
Portugués
Repository:
73
Subject:
Programas de fidelização
/
Cartão de fidelidade
/
Comportamento do consumidor
/
CRM
/
Loyalty programs
/
Loyalty cards
/
Consumer behavior
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