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Subject: CRISP-DM Document Type: Tesis Year: 2011

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Title: Optimização da gestão de contactos via técnicas de business intelligence: aplicação na banca
Author: Moro, Sérgio Miguel Carneiro
Language: Portugués
Repository: 73
Subject: Marketing direccionado / Business intelligence / Data mining / Gestão de contactos / Gestão de campanhas / CRISP-DM / Directed marketing / Contact management / Campaign management

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