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Title: Telecom customer segmentation and precise package design by using data miningAuthor: Zhang TianyuanLanguage: InglésRepository: 73Subject: Telecom / Customer segmentation / Data mining / Targeted marketing / Package design / Marketing / Telecomunicação / Análise de regressão / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / C12 / M Business administration and business economics - Marketing - Accounting - Personnel economics / C Mathematical and quantitative methods
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Title: The factors influencing electronic trust and purchase intentions in online booking websites: a study of the portuguese consumerLanguage: InglésRepository: 73Subject: Online booking websites / Marketing / Electronic trust / Purchase intentions / Página web / Turismo / Comportamento do consumidor / Satisfação do cliente / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / C12 / M31 / C Mathematical and quantitative methods / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Factors influencing the adoption of M-commerce in Indonesia : a study of TAM and TPB integration modelAuthor: Putra, AdityaLanguage: InglésRepository: 73Subject: System adoption / Mobile commerce / Technology acceptance model / Trust / Gestão / Tecnologia da comunicação / Modelos de concordância / Comércio eletrónico / Comportamento do consumidor / Teoria da confiança / Indonésia / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / C12 / M20 / M31 / C Mathematical and quantitative methods / M Business administration and business economics - Marketing - Accounting - Personnel economics
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