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Repository
73
(8)
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Author
Chaves, Sílvia Maria Constantino
(1)
Lomba, Carlos Manuel Fonseca
(1)
Oliveira, A.
(1)
Ramos, M.
(1)
Rodrigues, H.
(1)
Rodrigues, L. F.
(1)
Santos, Lucy Rosa
(1)
Santos, Pedro Roque dos
(1)
Sequeira, N.
(1)
Silva, Teresa Baeta da
(1)
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Subject
Marketing
(8)
Management
(6)
Gestão
(5)
Business
(2)
Automotive
(1)
Avaliação da qualidade
(1)
Brand
(1)
Business negotiation
(1)
Business to business
(1)
Communication
(1)
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2012
(3)
2019
(3)
2010
(2)
2015
(2)
2011
(1)
2013
(1)
2014
(1)
2016
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2017
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(6)
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Inglés
(5)
Portugués
(3)
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Your search
Subject:
Business Process Management
Subject:
Marketing
Repository:
73
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results
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Title:
Main gamification concepts: a systematic mapping study
Author:
Rodrigues, L. F.
/
Oliveira, A.
/
Rodrigues, H.
Language:
Inglés
Repository:
73
Subject:
Education
/
Information science
/
Business
/
Software development
/
Leximancer
/
Consumers
/
Semantic analysis
/
Qualitative methods
/
Gamification
/
Marketing
/
Computer science
Acceder
Title:
A proposal to improve marketing efectiveness in a business to business model
Author:
Silvino, Pedro Lourenço
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Eficiência
/
Eficácia
/
Retorno
/
Investimento
/
ROMI
/
Modelação
/
Business
/
Effectiveness
/
Return
/
Modeling
Acceder
Title:
The impact of social media on today's business reality
Author:
Santos, Pedro Roque dos
Language:
Inglés
Repository:
73
Subject:
Social media
/
Web
/
Marketing
/
Management
/
Media social
/
Gestão
Acceder
Title:
Do hipermercado ao comércio de proximidade: o caso de estudo Amanhecer
Author:
Santos, Lucy Rosa
Language:
Portugués
Repository:
73
Subject:
Gestão
/
Marketing
/
Estratégia
/
Marca de distribuidor
/
Management
/
Strategy
/
Private label
Acceder
Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
ABC retail caso pedagógico de negociação comercial
Author:
Lomba, Carlos Manuel Fonseca
Language:
Portugués
Repository:
73
Subject:
Gestão
/
Negociação comercial
/
Direção comercial
/
Estratégias de negociação
/
Comunicação
/
Management
/
Business negotiation
/
Sales management
/
Negotiation strategies
/
Marketing
/
Communication
Acceder
Title:
Factores críticos de sucesso no desenvolvimento de novos produtos: sector automóvel
Author:
Chaves, Sílvia Maria Constantino
Language:
Portugués
Repository:
73
Subject:
Gestão
/
Desenvolvimento
/
Lançamento de produto
/
Sector automóvel
/
Marketing
/
Management
/
Development
/
Automotive
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Digital strategy in master programs in management in Portugal
Author:
Silva, Teresa Baeta da
Language:
Inglés
Repository:
73
Subject:
Management
/
Higher education marketing
/
Masters in management in Portugal
/
Master programs in management
/
Marketing strategy in higher education in Portugal
/
Digitalization in universities and institutions
/
Social Media
/
Digital
/
Globalization
/
Internet
/
Quality evaluation and mobile business
/
ICT Management
/
Gestão
/
Marketing
/
Ensino superior
/
Digitalização
/
Rede social
/
Avaliação da qualidade
/
Globalização
/
Portugal
/
Domínio/Área Científica::Ciências Sociais
/
M100
/
M150
/
M160
/
M310
/
M390
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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