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Subject: Business Marketing Year: 2015 Year: 2016

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Title: Perfumes enquanto objetos artísticos e comerciais. O modelo de negócio de um espaço cultural da PERFUMART Casa do Perfume
Author: Cândido, José Vicente
Language: Portugués
Repository: 73
Subject: Perfume / Arte / Museu / Negócio / Art / Museum / Business

Acceder
Title: Project for an online art gallery as social cooperative
Author: Carvalho, Carolina Marques de
Language: Inglés
Repository: 73
Subject: Negócio / Gestão / Cultura / Social / Business / Management / Culture

Acceder
Title: Quais os determinantes do incumprimento do crédito bancário e o seu impacto no produto interno bruto?
Author: Andrade, José Miguel Ferreira Ramos
Language: Portugués
Repository: 73
Subject: VAR / Banco / Família / Empresa / Incumprimento / PIB Produto Interno Bruto / Capital bancário / Bank / Families / Business / Failure / GDP / Bank capital

Acceder
Title: Serviços online da administração pública para o empresário: balcão único eletrónico
Author: Xavier, Íris Joana Antunes
Language: Portugués
Repository: 73
Subject: Administração pública eletrónica / Balcão único eletrónico / Modernização administrativa / Empresas / E-government / Point of single contact / Modernization administration / Business

Acceder
Title: A review of the literature on big data in marketing using text mining
Author: Amado, Maria Alexandra Amorim
Language: Inglés
Repository: 73
Subject: Big data / Marketing / Text mining / R Language / Literature review / Linguagem R, / Revisão da literatura

Acceder
Title: The influence of product type, humour type, brand attitude, and gender on humour effectiveness in ads
Author: Nielsen, Mille
Language: Inglés
Repository: 73
Subject: Marketing / Consumer behaviour / Advertising / Humour in advertisements

Acceder
Title: Effects of in-flight ambience, space and staff on relationship quality and behavioural intentions of air passengers: the moderator role of mindfulness
Author: Fialho, Ana Filipa Luís
Language: Inglés
Repository: 73
Subject: Marketing / Airlines / Relationship quality / Mindfulness / Companhia aérea / Relação de qualidade

Acceder
Title: Análise de conteúdo de informação na social media Facebook no setor dos festivais
Author: Silva, Ana Filipa Pereira da
Language: Portugués
Repository: 73
Subject: Marketing / Social media / Facebook / Análise de conteúdo / Festivais / Content analysis / Festivals

Acceder
Title: Gestão de marcas em mercados com estruturas comerciais remotas: caso Bial
Author: Fonseca, Susana Raquel da Silva Ferreira Guimarães
Language: Portugués
Repository: 73
Subject: Equipas comerciais / Indústria farmacêutica / Internacionalização / Marketing / Commercial teams / Internationalization / Pharmaceutical industry

Acceder
Title: The role of Benfica TV: case study
Author: Calqueiro, Diogo de Barros Costa Santos
Language: Inglés
Repository: 73
Subject: Canal de televisão / Desporto / Marketing / Case Study / Television channel / Sport

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