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Subject: Business Innovation Document Type: Tesis Year: 2010 Language: Inglés

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Title: A proposal to improve marketing efectiveness in a business to business model
Author: Silvino, Pedro Lourenço
Language: Inglés
Repository: 73
Subject: Marketing / Eficiência / Eficácia / Retorno / Investimento / ROMI / Modelação / Business / Effectiveness / Return / Modeling

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Title: Carry & Eat: a new packaging proposal
Author: Andrade, Inês Faria de
Language: Inglés
Repository: 73
Subject: Packaging / Innovation / Value creation / Design

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Title: The impact of market and entrepreneurial orientations on innovative marketing processes: The case of a large firm
Author: Pinto, Frederico Manuel Sotto-Mayor de Carvalho
Language: Inglés
Repository: 73
Subject: Entrepreneurial Orientation / Entrepreneurial Marketing / Innovation / Marketing Processes

Acceder
Title: The relative impact of customer and technology orientations on innovation and export performance
Author: Hortinha, Paula
Language: Inglés
Repository: 73
Subject: Strategic orientations / Innovation / Export performance / Contingency perspective / PLS / Orientação estratégica / Inovação / Desempenho de exportação / Perspectiva de contingência

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