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Title: The impact of China's integration in the global economy: Chinese special economic zones in AfricaAuthor: Martins, Beatriz FernandesLanguage: InglésRepository: 73Subject: Business / Business administration / China in Africa / Special economic zones / Economia global / Integração económica internacional / Investimento directo / China / África / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Topics and methods in economics, finance, and business journals: A content analysis enquiryAuthor: Camargo, J. / González, M. / Guzmán, A. / Ter Horst, E. / Trujillo, M.A.Language: InglésRepository: 21Subject: Information science / Economics / Business
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Title: The influence of culture on interpersonal communication at PWCAuthor: Tkachenko, AnastasiyaLanguage: InglésRepository: 73Subject: Culture / Communication / Miscommunication / Causes of miscommunication / Gestão de recursos humanos / Comunicação organizacional / Cultura / Estratégias de comunicação / Linguagem formal / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M16 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computersAuthor: Drumond, Daniel SousaLanguage: InglésRepository: 73Subject: Product placement / Communication / Brand recognition / Brand awareness / Marketing / Estratégias de marca / Imagem de marca / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Bandida do pomar: breaking the status quo through communication strategyLanguage: InglésRepository: 73Subject: Marketing / Branding / Communication / Brand awareness / Positioning / Mercados / Marca comercial / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: The relaunch of serie expert: a L'Oreal professionnel's portfolio brandLanguage: InglésRepository: 73Subject: Hair care / Relaunch / Personalisation / Marketing / Communication / Estratégias de marketing / Marketing de produtos / Indústria cosmética / Inovação / Estratégias de comunicação / Identidade de marca / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
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Title: Case study: the market is calling for Biolage R.A.WAuthor: Anes, Paulo Jorge PadrãoLanguage: InglésRepository: 73
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Title: Managing imperfection in requirements: a method and a jigsaw puzzle metaphorAuthor: Pinto-Albuquerque, M. / Rashid, A.Language: InglésRepository: 73Subject: Requirements / Communication / Team work / Stakeholders / Imperfection / Conflict detection / Jigsaw puzzle metaphor / Empirical evaluation
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Title: Communication plan of Sonae Sierra´s gift card surpriseAuthor: Ferreira, Ana Luísa CostaLanguage: InglésRepository: 73
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Title: Critical success factors and benefits of social CRM implementationAuthor: Saag, HelenLanguage: InglésRepository: 73
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