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Title:
Caso pedagógico: a fidelização na estratégia comercial da Proteste Brasil
Author:
Ferreira, Maria Glicínia Fragoso de Lima
Language:
Portugués
Repository:
73
Subject:
Marketing relacional
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Estratégias de marketing
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Fidelidade
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Comportamento do consumidor
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Organização sem fins lucrativos
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Estudo de casos
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Brasil
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Consumidor
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Marketing
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Consumer
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Marketing Relational
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Loyalty
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