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Subject: Brands Year: 2020 Year: 2019

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Title: O papel das redes sociais e dos influenciadores digitais nas estratégias de comunicação das marcas
Author: Almeida, Inês Filipa Moreira de
Language: Portugués
Repository: 73
Subject: Redes sociais online / Marcas / Influencer / Social media marketing / Marketing emocional / Autenticidade / Engagement / Social media networks / Brands / Emotional Marketing / Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias

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Title: Brand Coolness
Author: Warren, C. / Batra, R. / Loureiro, S. M. C. / Bagozzi, R. P.
Language: Inglés
Repository: 73
Subject: Attitudes / Authenticity / Brands / Coolness / Niche / Scale development / Structural equation modeling / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Pertenencia y exclusión social: usos simbólicos de las marcas de imitación en Funza y Mosquera (Cundinamarca)
Author: Garzón Medina, Carolina / Sánchez Arismendi, Aidaluz
Language: Desconocido
Repository: 40
Subject: Consumo / Marcas / Imitaciones / Representaciones sociales / Pertenencia y exclusión / Marcas ícono / Consumption / Brands / Imitations / Social representations / Membership and exclusion / Icon marks / Economic development / Economy / Consumption (Economy) / Desarrollo económico / Economía / Consumo (Economía)

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