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73 (1)

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Bagozzi, R. P. (1)
Batra, R. (1)
Loureiro, S. M. C. (1)
Warren, C. (1)

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Attitudes (1)
Authenticity (1)
Brands (1)
Coolness (1)
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Structural equation modeling (1)

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Subject: Brands Subject: Attitudes Year: 2019

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Title: Brand Coolness
Author: Warren, C. / Batra, R. / Loureiro, S. M. C. / Bagozzi, R. P.
Language: Inglés
Repository: 73
Subject: Attitudes / Authenticity / Brands / Coolness / Niche / Scale development / Structural equation modeling / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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