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73 (2)

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Author

Bagozzi, R. P. (1)
Batra, R. (1)
Brochado, A. (1)
LaPlaca, P. (1)
Loureiro, S. M. C. (1)
Vinhas da Silva, R. (1)
Warren, C. (1)

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Brands (2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Attitudes (1)
Authenticity (1)
Brand management (1)
Coolness (1)
Niche (1)
Scale development (1)
Structural equation modeling (1)
Survey research (1)

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2019 (2)
2015 (1)
2020 (1)

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Subject: Brands Year: 2019 Language: Inglés

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Title: Brand Coolness
Author: Warren, C. / Batra, R. / Loureiro, S. M. C. / Bagozzi, R. P.
Language: Inglés
Repository: 73
Subject: Attitudes / Authenticity / Brands / Coolness / Niche / Scale development / Structural equation modeling / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Assessing brand personality associations of top of mind wine brands
Author: Brochado, A. / Vinhas da Silva, R. / LaPlaca, P.
Language: Inglés
Repository: 73
Subject: Brand management / Brands / Survey research / Surveys / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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