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Subject: Brands Year: 2015

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Title: An empirical investigation of brand equity: drivers and their consequences
Author: Davcik, N.
Language: Inglés
Repository: 73
Subject: Food industry / Small to medium-sized enterprises / Brands / Value analysis / Marketing strategy

Acceder
Title: Será o marketing de guerrilha, uma estratégia influente no futuro da comunicação desportiva?
Author: Correia, Ricardo António Lopes da Silva
Language: Portugués
Repository: 73
Subject: Marketing de guerrilha / Marketing viral / Clubes de futebol / Estratégias de marketing / Comunicação / Guerrilla marketing / Brands / Football clubs / Marketing and communication strategy

Acceder
Title: Assessing brand personality associations of top of mind wine brands
Author: Brochado, A. / Vinhas da Silva, R. / LaPlaca, P.
Language: Inglés
Repository: 73
Subject: Brand management / Brands / Survey research / Surveys / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Retalho organizado vs retalho independente
Author: Gralho, Alexandra Catarina Rosa Nicolau
Language: Portugués
Repository: 73
Subject: Retalho / Marcas / Moda / Consumidor / Retail / Brands / Fashion / Consumer

Acceder
Title: Análisis de la actividad en redes sociales de marcas del sector moda como herramienta de social commerce
Author: Sánchez Casado, Noelia / Giraldo Cardona, Claudia Marcela
Language: Español
Repository: 72
Subject: Marcas / Redes sociales / Social commerce / Marketing / Social network sites / Brands

Acceder

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