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73
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Pinto, Ruben dos Santos Martins
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Atenção
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Atitudes do consumidor
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Attention
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Condicionamento avaliativo
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Consumer attitudes
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Evaluative conditioning
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Title:
A importância de estar atento: a influência da atenção na utilização do condicionamento avaliativo para o estudo das atitudes face às marcas
Author:
Pinto, Ruben dos Santos Martins
Language:
Portugués
Repository:
73
Subject:
Atitudes do consumidor
/
Marcas
/
Condicionamento avaliativo
/
Atenção
/
Consumer attitudes
/
Brands
/
Evaluative conditioning
/
Attention
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