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Subject: Brands Subject: Consumer

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Title: Informe final de investigación. Relación entre la respuesta fisiológica de los jóvenes universitarios frente a la preferencia de música publicitaria y los niveles de recordación de marcas de bebidas y alimentos. VIII convocatoria, capítulo 4. FODEIN - 2014
Author: Semillero de Investigación Neuroconsumer / Garzón Medina, Carolina
Language: Desconocido
Repository: 40
Subject: Música publicitaria / Jingle / Consumidor / Recordación / Marcas / Fisiología / Consumer / Remembrance / Brands / Physiology / Advertising music

Acceder
Title: Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author: Macedo, Maria Alves Machado de Sousa de
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Motivação do consumidor / Estratégias de marca / Patrocínio / Hábito de compra / Fidelidade à Marca / Consumer / Brands / Relationship / Ecology / Purchase intention / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Retalho organizado vs retalho independente
Author: Gralho, Alexandra Catarina Rosa Nicolau
Language: Portugués
Repository: 73
Subject: Retalho / Marcas / Moda / Consumidor / Retail / Brands / Fashion / Consumer

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