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61
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Cardona-Arbelaez D.
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Del Rio Cortina J.
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Simancas-Trujillo R.
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Branding
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Marketing processes
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University brand
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2017
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2020
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Subject:
Branding strategy
Language:
Inglés
Year:
2020
Repository:
61
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Title:
Proposal of a theoretical model of branding for the positioning of the university brand / Propuesta de un modelo teórico de branding para el posicionamiento de la marca universitaria
Author:
Del Rio Cortina J.
/
Cardona-Arbelaez D.
/
Simancas-Trujillo R.
Language:
Inglés
Repository:
61
Subject:
Branding
/
Marketing processes
/
University brand
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