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Subject: Branding strategy Language: Inglés Year: 2020

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Title: Proposal of a theoretical model of branding for the positioning of the university brand / Propuesta de un modelo teórico de branding para el posicionamiento de la marca universitaria
Author: Del Rio Cortina J. / Cardona-Arbelaez D. / Simancas-Trujillo R.
Language: Inglés
Repository: 61
Subject: Branding / Marketing processes / University brand
Title: Bandida do pomar: breaking the status quo through communication strategy
Author: Marques, Inês Conde Rodrigues Coutinho
Language: Inglés
Repository: 73
Subject: Marketing / Branding / Communication / Brand awareness / Positioning / Mercados / Marca comercial / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: Nation branding: Unveiling factors that affect the image of Colombia from a foreign perspective
Author: Echeverri, L. / Ter Horst, E. / Molina, G. / Mohamad, Z.
Language: Inglés
Repository: 21
Subject: Country image / Branding / Prospects / Visitors / Bayesian model selection / Model averaging

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