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Subject: Branding Year: 2014

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Title: h3 gourmet: great to go upmarket, but are people willing to pay for the difference?
Author: Crespo de Carvalho, J. / Silva, R. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Strategy / Branding / Differentiation / Stuck in the middle / Fast-food and gourmet

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Title: Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicines
Author: Francisquinho, Ana Margarida Nunes
Language: Inglés
Repository: 73
Subject: Medicine type / Consumer behaviour / Branding

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Title: " Diseño de un plan de endomarketing como estrategia de fidelización y de reconocimiento de marca en los colaboradores de Annar Diagnostica Import S.A.S."
Author: Caro Hernández, Jeimmy Alexandra / Rodríguez Avendaño, Sandra Milena
Language: Español
Repository: 60
Subject: Estrategia / Marca / Branding / Cliente interno / Colaborador / Consumidor / Endomarketing / Empresa / Gerente / Indicador / Marketing / Mercado / Tesis / Tesis ingeniería / Facultad de ingeniería / Especialización en gerencia de mercadeo y estrategia de ventas / Personal / Empresaria

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