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Subject: Branding Year: 2013 Language: Inglés

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Title: Being traditional in the global: Santini case study
Author: Branco, Madalena Piano de Abreu Castelo
Language: Inglés
Repository: 73
Subject: Marcas / Marketing alimentar / Desenvolvimento de estratégias / Gelados / Branding / Food marketing / Strategic development / Ice cream

Acceder
Title: Diesel: reinforcing the brand with a new product
Author: Lencastre, Joana Prieto Afonso de Neville e
Language: Inglés
Repository: 73
Subject: Gestão de marca / Extensão de marca / Identidade de marca / Comunicação de marca / Cuidados pessoais masculinos / Branding / Brand extension / Brand identity / Brand communication / Men’s grooming

Acceder
Title: Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicines
Author: Francisquinho, Ana Margarida Nunes
Language: Inglés
Repository: 73
Subject: Medicine type / Consumer behaviour / Branding

Acceder

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