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73 (3)

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Campelo, Marta Sofia Viana da Fonseca (1)
Garrido, M. V. (1)
Godinho, S. (1)
Gonçalinho, David José do Carmo Chalbert Cardeira (1)

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Branding (3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (3)
Estratégias de marketing (2)
Marca comercial (2)
Análise SWOT (1)
Approach-avoidance (1)
Brand awareness (1)
Brand communication (1)
Brand experience (1)
Communication strategy (1)

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2017 (3)
2016 (1)
2018 (1)
2019 (1)
2021 (1)

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Subject: Branding Repository: 73 Year: 2017 Language: Inglés

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Title: Branding with the in-out effect: the impact of consonantal articulation on brand evaluation
Author: Godinho, S. / Garrido, M. V.
Language: Inglés
Repository: 73
Subject: Approach-avoidance / Branding / Embodiment / Oral articulation / Domínio/Área Científica::Ciências Sociais::Psicologia / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Raising your arms towards branding: how Narta found its place in a mature market
Author: Gonçalinho, David José do Carmo Chalbert Cardeira
Language: Inglés
Repository: 73
Subject: Branding / Brand experience / Brand awareness / Brand communication / Comunicação / Estratégias de marketing / Publicidade / Marca comercial / Marketing de produtos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Nestlé sobremesas case study: communicating a new brand extension
Author: Campelo, Marta Sofia Viana da Fonseca
Language: Inglés
Repository: 73
Subject: Digital marketing / Communication strategy / Branding / Marketing / Marketing eletrónico / Estratégias de marketing / Marca comercial / Análise SWOT / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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