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Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Branding with the in-out effect: the impact of consonantal articulation on brand evaluationAuthor: Godinho, S. / Garrido, M. V.Language: InglésRepository: 73
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Title: Bandida do pomar: breaking the status quo through communication strategyLanguage: InglésRepository: 73Subject: Marketing / Branding / Communication / Brand awareness / Positioning / Mercados / Marca comercial / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Business plan for FC Media ExperienceAuthor: Simões, Fausto de CarvalhoLanguage: InglésRepository: 73Subject: Social media / Facebook / Branding / Tourism / Marketing / Estratégias de marketing / Turismo / Rede social / Plano de negócio / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Variables that determine the market value of a high-performance soccer playerAuthor: Serna Rodríguez, MaribelLanguage: InglésRepository: 35
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Title: Influence of perceived risk and brand equity on purchasing intention in the Colombian soluble coffee categoryAuthor: González Gil, Elsa MaríaLanguage: InglésRepository: 35
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Title: The role of institutions in a regional innovation system and their impact on the innovation performance of organizations within the quadruple helix.Author: Ortega, Ana M.Language: InglésRepository: 35
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