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Subject: Branding (Mercadeo) Language: Inglés

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Title: Variables that determine the market value of a high-performance soccer player
Author: Serna Rodríguez, Maribel
Language: Inglés
Repository: 35
Subject: Fútbol--Aspectos económicos / Mercadeo / Investigación cuantitativa / http://purl.org/pe-repo/ocde/ford#5.02.04

Acceder
Title: Influence of perceived risk and brand equity on purchasing intention in the Colombian soluble coffee category
Author: González Gil, Elsa María
Language: Inglés
Repository: 35
Subject: Café--Industria y comercio--Colombia / Mercadeo / Investigación cuantitativa / http://purl.org/pe-repo/ocde/ford#5.02.04

Acceder
Title: The role of institutions in a regional innovation system and their impact on the innovation performance of organizations within the quadruple helix.
Author: Ortega, Ana M.
Language: Inglés
Repository: 35
Subject: Mercadeo / Investigación cuantitativa / Innovación / http://purl.org/pe-repo/ocde/ford#5.02.04

Acceder
Title: Proposal of a theoretical model of branding for the positioning of the university brand / Propuesta de un modelo teórico de branding para el posicionamiento de la marca universitaria
Author: Del Rio Cortina J. / Cardona-Arbelaez D. / Simancas-Trujillo R.
Language: Inglés
Repository: 61
Subject: Branding / Marketing processes / University brand
Title: The role of naming sponsors in summer music festivals
Author: Andrade, Serenela Alves de
Language: Inglés
Repository: 73
Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: h3 gourmet: great to go upmarket, but are people willing to pay for the difference?
Author: Crespo de Carvalho, J. / Silva, R. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Strategy / Branding / Differentiation / Stuck in the middle / Fast-food and gourmet

Acceder
Title: Branding with the in-out effect: the impact of consonantal articulation on brand evaluation
Author: Godinho, S. / Garrido, M. V.
Language: Inglés
Repository: 73
Subject: Approach-avoidance / Branding / Embodiment / Oral articulation / Domínio/Área Científica::Ciências Sociais::Psicologia / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Bandida do pomar: breaking the status quo through communication strategy
Author: Marques, Inês Conde Rodrigues Coutinho
Language: Inglés
Repository: 73
Subject: Marketing / Branding / Communication / Brand awareness / Positioning / Mercados / Marca comercial / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Raising your arms towards branding: how Narta found its place in a mature market
Author: Gonçalinho, David José do Carmo Chalbert Cardeira
Language: Inglés
Repository: 73
Subject: Branding / Brand experience / Brand awareness / Brand communication / Comunicação / Estratégias de marketing / Publicidade / Marca comercial / Marketing de produtos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: An exploratory study of brand success: evidence from the food industry
Author: Davcik, N. / Rundquist, J.
Language: Inglés
Repository: 73
Subject: Brand success / Branding / Food industry / Italy / PLS / Sweden / Variance-based SEM

Acceder

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