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Title: Proposal of a theoretical model of branding for the positioning of the university brand / Propuesta de un modelo teórico de branding para el posicionamiento de la marca universitariaLanguage: InglésRepository: 61Subject: Branding / Marketing processes / University brand
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Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: h3 gourmet: great to go upmarket, but are people willing to pay for the difference?Author: Crespo de Carvalho, J. / Silva, R. / Syed Alwi, S. F.Language: InglésRepository: 73Subject: Strategy / Branding / Differentiation / Stuck in the middle / Fast-food and gourmet
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Title: Branding with the in-out effect: the impact of consonantal articulation on brand evaluationAuthor: Godinho, S. / Garrido, M. V.Language: InglésRepository: 73
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Title: Bandida do pomar: breaking the status quo through communication strategyLanguage: InglésRepository: 73Subject: Marketing / Branding / Communication / Brand awareness / Positioning / Mercados / Marca comercial / Estudo de casos / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Raising your arms towards branding: how Narta found its place in a mature marketLanguage: InglésRepository: 73Subject: Branding / Brand experience / Brand awareness / Brand communication / Comunicação / Estratégias de marketing / Publicidade / Marca comercial / Marketing de produtos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: An exploratory study of brand success: evidence from the food industryAuthor: Davcik, N. / Rundquist, J.Language: InglésRepository: 73Subject: Brand success / Branding / Food industry / Italy / PLS / Sweden / Variance-based SEM
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Title: Being traditional in the global: Santini case studyLanguage: InglésRepository: 73Subject: Marcas / Marketing alimentar / Desenvolvimento de estratégias / Gelados / Branding / Food marketing / Strategic development / Ice cream
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Title: Kreative acts of strategy (kaos): a business plan for a new type of small consultancyAuthor: Wiegers, Nina SilviaLanguage: InglésRepository: 73Subject: Branding / Entrepreneurship / Cultural economics / Economic sociology / Economic anthropology / Cultural traits
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Title: Business plan for FC Media ExperienceAuthor: Simões, Fausto de CarvalhoLanguage: InglésRepository: 73Subject: Social media / Facebook / Branding / Tourism / Marketing / Estratégias de marketing / Turismo / Rede social / Plano de negócio / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M10 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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