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Subject: Branding (Marketing) Year: 2017 Document Type: Artículo Repository: 73

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Title: Branding with the in-out effect: the impact of consonantal articulation on brand evaluation
Author: Godinho, S. / Garrido, M. V.
Language: Inglés
Repository: 73
Subject: Approach-avoidance / Branding / Embodiment / Oral articulation / Domínio/Área Científica::Ciências Sociais::Psicologia / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: A conceptual approach for cannibalism between goods
Author: Laruccia, M. M. / Tristão, J. A. M. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Cannibalism / New products / Marketing / Innovation

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Title: "Marketing" e cidadania: segmentação e tipologia dos abstencionistas em Portugal
Author: Reto, L. / Sá, J.
Language: Portugués
Repository: 73
Subject: Marketing / Cidadania / Abstenção / Eleições / Voto / Participação política / Marketing político

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