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Title: Being traditional in the global: Santini case studyLanguage: InglésRepository: 73Subject: Marcas / Marketing alimentar / Desenvolvimento de estratégias / Gelados / Branding / Food marketing / Strategic development / Ice cream
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Title: Consumer attitudes and perceptions towards medicine types: brand medicines versus generic medicinesLanguage: InglésRepository: 73Subject: Medicine type / Consumer behaviour / Branding
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Title: Why qualified prospects decline timeshare sales presentations: a qualitative studyAuthor: Johannsen, Ana Mafalda GonçalvesLanguage: InglésRepository: 73Subject: Vacation ownership / Marketing / Qualified prospects / Off-premise contact
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Title: An integrated communication plan for herdade dos ArrochaisAuthor: Antão, Raquel RodriguesLanguage: InglésRepository: 73Subject: Marketing / Comunicação / Sector vinhos / Marketing digital / Communication / Wine sector / Digital marketing
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Title: Buyer-seller conflict and cooperation in marketing channels: port wine distributionAuthor: Crespo de Carvalho, J. / Sequeira, L.Language: InglésRepository: 73Subject: Conflict / Cooperation / Distribution / Marketing / Multiple channels / Port wine
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Title: Touristic destination image : a study on Lisbon’s touristic destination imageAuthor: Santos, Dulce RosaLanguage: InglésRepository: 73
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Title: Increase of new customer registrations by the development of a goal-oriented customer journey and conception for the delivery of pre-sales customer experienceAuthor: Nölle, NikolaiLanguage: InglésRepository: 73Subject: Marketing / Comportamento do consumidor / Target / Venda emocional
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Title: Online buying behavior for entertainment productsAuthor: Silva, Daniela Duarte daLanguage: InglésRepository: 73Subject: Internet / Buying / Marketing / Entertainment / Compra / Entretenimento
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