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Repository
73
(4)
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Author
Carvalho, T. F. F.
(1)
Guérin, Aude Louise
(1)
Loureiro, S. M. C.
(1)
Ramos, M.
(1)
Rodrigues, Diana Balhote
(1)
Sarmento, E. M.
(1)
Sequeira, N.
(1)
Syed Alwi, S. F.
(1)
Vinhas da Silva, R.
(1)
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Subject
Brand
(4)
Marketing
(3)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
Marca
(2)
Business Administration
(1)
Business to business
(1)
Competitividade
(1)
Comportamento do consumidor
(1)
Corporate credibility
(1)
Corporate personality scale
(1)
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Year
2019
(4)
2018
(2)
2015
(1)
2016
(1)
2017
(1)
2020
(1)
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Artículo
(2)
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Inglés
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Your search
Subject:
Brand personality
Year:
2019
Language:
Inglés
Repository:
73
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(0.011 seconds)
Title:
Insights about destination brand: Madeira case study
Author:
Carvalho, T. F. F.
/
Sarmento, E. M.
/
Loureiro, S. M. C.
Language:
Inglés
Repository:
73
Subject:
Tourist destination
/
Madeira
/
Brand
/
Madeira brand
/
Tourism
Acceder
Title:
Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry
Author:
Guérin, Aude Louise
Language:
Inglés
Repository:
73
Subject:
Identidade de marca
/
Competitividade
/
Estratégias de marketing
/
Marketing internacional
/
Gestão de empresas
/
França
/
Business Administration
/
Marketing
/
Brand
/
Marketing strategy
/
Gestão de Empresas
/
Marca
/
Domínio/Área Científica::Ciências Sociais
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
Brand cynicism: start to develop a scale
Author:
Rodrigues, Diana Balhote
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Brand
/
Cynicism
/
Scale development
/
Marca
/
Valor da marca
/
Comportamento do consumidor
/
Valor moral
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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