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Subject: Brand personality Document Type: Artículo Year: 2016

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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Title: Relación entre la confianza hacia la publicidad y la lealtad hacia la marca / Relationship between the trust toward the advertising and the loyalty toward the brand
Author: Bucheli Sandoval, Julián Eduardo / Brin, Javier
Language: Español
Repository: 75
Subject: Lealtad / Confianza / Publicidad / Marca / Actitud / Escepticismo / Loyalty / Trust / Advertising / Brand / Attitude / Skepticism

Acceder
Title: Profile of elderly people through the five personality factors model (Big Five): a systematic review / Perfil de ancianos mediante modelo de los cinco factores de personalidad de (Big Five): revisión sistemática / Perfil de idosos através do modelo dos cinco fatores de personalidade (Big Five): revisão sistemática
Author: Farina, Marianne / Fernandes Lopes, Regina Maria / de Lima Argimon, Irani Iracema
Language: Portugués
Repository: 40
Subject: Elderly / personality / Big Five. / ancianos / personalidad / idosos / personalidade
Title: Perfil de idosos através do modelo dos cinco fatores de personalidade (Big Five): revisão sistemática / Profile of elderly people through the five personality factors model (Big Five): a systematic review / Perfil de ancianos mediante modelo de los cinco factores de personalidad de (Big Five): revisión sistemática
Author: Farina, Marianne / Fernandes Lopes, Regina Maria / de Lima Argimon, Irani Iracema
Language: Portugués
Repository: 40
Subject: Elderly / personality / Big Five. / ancianos / personalidad / idosos / personalidade

Acceder
Title: Consumo de nuevas tecnologías y factores de personalidad en estudiantes universitarios / Use of new technologies and personality factors in college students
Author: Cruces Montes, Serafín / Guil Bozal, Rocío / Sánchez Torres, Noelia / Pereira Núñez, Jose Alberto
Language: Español
Repository: 30
Subject: personalidad / comunicación digital / abuso / Internet y móvil / personality / digital communication / abuse / Internet and mobile

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