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Subject: Brand personality Document Type: Artículo Language: Español Year: 2016

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Title: Relación entre la confianza hacia la publicidad y la lealtad hacia la marca / Relationship between the trust toward the advertising and the loyalty toward the brand
Author: Bucheli Sandoval, Julián Eduardo / Brin, Javier
Language: Español
Repository: 75
Subject: Lealtad / Confianza / Publicidad / Marca / Actitud / Escepticismo / Loyalty / Trust / Advertising / Brand / Attitude / Skepticism

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Title: Consumo de nuevas tecnologías y factores de personalidad en estudiantes universitarios / Use of new technologies and personality factors in college students
Author: Cruces Montes, Serafín / Guil Bozal, Rocío / Sánchez Torres, Noelia / Pereira Núñez, Jose Alberto
Language: Español
Repository: 30
Subject: personalidad / comunicación digital / abuso / Internet y móvil / personality / digital communication / abuse / Internet and mobile

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