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Subject: Brand marketing Year: 2015 Document Type: Artículo

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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Title: Evolución organizacional: inducción socio-biológica para el entendimiento de la metáfora / Organizational evolution: socio-biological basis for understanding the metaphor
Author: Lara Rodríguez, Juan Sebastián / Rojas Contreras, Camilo Andrés / Martínez Buitrago, Jenyfeer Andrea
Language: Español
Repository: 15
Subject: Management / metaphor / darwinian theory / evolution / co-evolution / evolutionary psychology / firms / M00 / M1 / bussines / marketing / metáfora / teoría darwinista / evolución / coevolución / psicología evolutiva / organizaciones empresariales.

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