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Subject: Brand management Year: 2015 Document Type: Artículo

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Title: Cambio organizacional como estrategia de gestión en las empresas mixtas del sector petrolero / Organizational Change as a Management Strategy in Joint Ventures Oil Industry
Author: Prieto Pulido, Ronald / Emonet Rosales, Paolina / Garcia Guiliany, Jesus Enrique / González Godoy, Dálice
Language: Español
Repository: 57
Subject: Cambio organizacional / resistencia al cambio / estrategia / gestión / Organizational change / resistance to change / strategy / management

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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