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73
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Fialho, Catarina Pina
(1)
Ramos, M.
(1)
Sequeira, N.
(1)
Syed Alwi, S. F.
(1)
Vinhas da Silva, R.
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Brand
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Business to business
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Comportamento de Consumidor
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Corporate credibility
(1)
Corporate personality scale
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Management
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Marca
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Subject:
Brand management
Subject:
Brand
Language:
Inglés
Year:
2015
Year:
2016
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Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
Roger et Gallet repositioning
Author:
Fialho, Catarina Pina
Language:
Inglés
Repository:
73
Subject:
Marca
/
Reposicionamento
/
Comportamento de Consumidor
/
Posicionamento
/
Brand
/
Positioning
/
Reposition
/
Revitalization
Acceder
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