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Repository
73
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Fialho, Catarina Pina
(1)
Pires, Sandra dos Santos
(1)
Ramos, M.
(1)
Sequeira, N.
(1)
Syed Alwi, S. F.
(1)
Vinhas da Silva, R.
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Brand
(3)
Marca
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Marketing
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Brand loyalty
(1)
Business to business
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Comportamento de Consumidor
(1)
Corporate credibility
(1)
Corporate personality scale
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Emotional branding
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2016
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Subject:
Brand love
Year:
2016
Language:
Inglés
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Title:
Why storytelling is the future of branding
Author:
Pires, Sandra dos Santos
Language:
Inglés
Repository:
73
Subject:
Brand
/
Brand loyalty
/
Emotional branding
/
Storytelling
/
Marketing
/
Estratégias de marketing
/
Marca
/
Trabalho emocional
/
Fidelidade à Marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
Roger et Gallet repositioning
Author:
Fialho, Catarina Pina
Language:
Inglés
Repository:
73
Subject:
Marca
/
Reposicionamento
/
Comportamento de Consumidor
/
Posicionamento
/
Brand
/
Positioning
/
Reposition
/
Revitalization
Acceder
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