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Repository
73
(11)
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Author
Anes, Paulo Jorge Padrão
(1)
Bilro, Ricardo Jorge Godinho
(1)
Carvalho, Marta Fevereiro
(1)
Carvalho, T. F. F.
(1)
Fialho, Catarina Pina
(1)
Guérin, Aude Louise
(1)
Loureiro, S. M. C.
(1)
Mateus, I.
(1)
Pereira, H.
(1)
Pires, Sandra dos Santos
(1)
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Subject
Brand
(11)
Marca
(7)
Marketing
(4)
Estratégias de marketing
(3)
Domínio/Área Científica::Ciências Sociais
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
Brand image perceptions
(1)
Brand loyalty
(1)
Business Administration
(1)
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Year
2015
(5)
2014
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2019
(4)
2016
(3)
2017
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2020
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2021
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Artículo
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Inglés
(11)
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Your search
Subject:
Brand love
Subject:
Brand
Language:
Inglés
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11
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Title:
Macao as a brand : can city branding change Macao’s image perceptions?
Author:
Carvalho, Marta Fevereiro
Language:
Inglés
Repository:
73
Subject:
Brand
/
Brand image perceptions
/
Differentiation
/
City branding
/
Marca
/
Percepções da imagem de marca
/
Diferenciação
/
Marca da cidade
Acceder
Title:
Why storytelling is the future of branding
Author:
Pires, Sandra dos Santos
Language:
Inglés
Repository:
73
Subject:
Brand
/
Brand loyalty
/
Emotional branding
/
Storytelling
/
Marketing
/
Estratégias de marketing
/
Marca
/
Trabalho emocional
/
Fidelidade à Marca
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Insights about destination brand: Madeira case study
Author:
Carvalho, T. F. F.
/
Sarmento, E. M.
/
Loureiro, S. M. C.
Language:
Inglés
Repository:
73
Subject:
Tourist destination
/
Madeira
/
Brand
/
Madeira brand
/
Tourism
Acceder
Title:
Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry
Author:
Guérin, Aude Louise
Language:
Inglés
Repository:
73
Subject:
Identidade de marca
/
Competitividade
/
Estratégias de marketing
/
Marketing internacional
/
Gestão de empresas
/
França
/
Business Administration
/
Marketing
/
Brand
/
Marketing strategy
/
Gestão de Empresas
/
Marca
/
Domínio/Área Científica::Ciências Sociais
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Case study: the market is calling for Biolage R.A.W
Author:
Anes, Paulo Jorge Padrão
Language:
Inglés
Repository:
73
Subject:
Green Marketing
/
Marketing Strategy
/
Communication
/
Brand
/
Estratégias de marketing
/
Comunicação estratégica
/
Marketing de produtos
/
Estudo de casos
/
Trabalho de projeto
/
Marketing Verde
/
Comunicação
/
Estratégia de Marketing
/
Marca
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author:
Sequeira, N.
/
Vinhas da Silva, R.
/
Ramos, M.
/
Syed Alwi, S. F.
Language:
Inglés
Repository:
73
Subject:
Reputation
/
Corporate personality scale
/
Corporate credibility
/
Management
/
Business to business
/
Marketing
/
Brand
Acceder
Title:
UBB expansion plan: Spain
Author:
Sousa, André Henderson
Language:
Inglés
Repository:
73
Subject:
Entrepreneurship
/
Internationalization
/
Brand
/
Merchandise
/
Empreendedorismo
/
Internacionalização
Acceder
Title:
Say yes to Facebook and get your customers involved! Relationships in a world of social networks
Author:
Pereira, H.
/
Salgueiro, M. F.
/
Mateus, I.
Language:
Inglés
Repository:
73
Subject:
Brand
/
Facebook
/
Online Consumer Behaviour
/
Social Networks
Acceder
Title:
Roger et Gallet repositioning
Author:
Fialho, Catarina Pina
Language:
Inglés
Repository:
73
Subject:
Marca
/
Reposicionamento
/
Comportamento de Consumidor
/
Posicionamento
/
Brand
/
Positioning
/
Reposition
/
Revitalization
Acceder
Title:
Brand cynicism: start to develop a scale
Author:
Rodrigues, Diana Balhote
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Brand
/
Cynicism
/
Scale development
/
Marca
/
Valor da marca
/
Comportamento do consumidor
/
Valor moral
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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