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Subject: Brand evaluation Document Type: Artículo Repository: 73

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Title: The long-term financing decision process: a comparative study of the views and practices of CFOs
Author: Ramos, A. / Silva, J. V. / Saraiva, M. / Lacerda, P.
Language: Inglés
Repository: 73
Subject: Financing process / Financing decisions / evaluation / Hedging / Go public

Acceder
Title: Insights about destination brand: Madeira case study
Author: Carvalho, T. F. F. / Sarmento, E. M. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Tourist destination / Madeira / Brand / Madeira brand / Tourism

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: Say yes to Facebook and get your customers involved! Relationships in a world of social networks
Author: Pereira, H. / Salgueiro, M. F. / Mateus, I.
Language: Inglés
Repository: 73
Subject: Brand / Facebook / Online Consumer Behaviour / Social Networks

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