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73 (2)

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Fialho, Catarina Pina (1)
Pires, Sandra dos Santos (1)

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Brand (2)
Marca (2)
Brand loyalty (1)
Comportamento de Consumidor (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Emotional branding (1)
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Subject: Brand equity Year: 2016 Document Type: Tesis Language: Inglés Repository: 73

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Title: Why storytelling is the future of branding
Author: Pires, Sandra dos Santos
Language: Inglés
Repository: 73
Subject: Brand / Brand loyalty / Emotional branding / Storytelling / Marketing / Estratégias de marketing / Marca / Trabalho emocional / Fidelidade à Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Roger et Gallet repositioning
Author: Fialho, Catarina Pina
Language: Inglés
Repository: 73
Subject: Marca / Reposicionamento / Comportamento de Consumidor / Posicionamento / Brand / Positioning / Reposition / Revitalization

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