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Quinteiro, Vânia De Carvalho Victor
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Subject:
Brand equity
Subject:
Gestão de Marca
Year:
2008
Document Type:
Tesis
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Title:
Marca produto e marca serviço: projecto de reposicionamento de duas marcas
Author:
Quinteiro, Vânia De Carvalho Victor
Language:
Portugués
Repository:
73
Subject:
Marca
/
Gestão de Marca
/
Psicologia do Consumidor
/
Reposicionamento
/
Brand
/
Brand management
/
Consumer Psychology
/
Repositioning
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