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Brand equity
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Title:
Marca Paipa : marketing territorial y posicionamiento del bienestar
Author:
López Rodríguez, Daniel Ricardo
Language:
Español
Repository:
40
Subject:
Marketing Territorial
/
Marca
/
Diferenciación
/
posicionamiento
/
Bienestar
/
ventajas competitivas
/
ventajas comparativas
/
valor agregado
/
Territorial Marketing
/
Brand
/
Differentiation
/
positioning
/
Wellbeing
/
competitive advantages
/
comparative advantages
/
added value.
/
Negocios internacionales
/
Mercadeo
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