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15
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Colmenares, Oscar
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Pirela, José Luis
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Saavedra Torres, José Luis
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Brand
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Marca
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brand personality
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emotional branding
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marca emocional
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personalidad de marca
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personality features.
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rasgos de personalidad.
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2007
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Subject:
Brand equity
Subject:
Brand management
Repository:
15
Document Type:
Artículo
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Title:
Correlación entre dimensiones de personalidad de marca y la marca emocional
Author:
Saavedra Torres, José Luis
/
Colmenares, Oscar
/
Pirela, José Luis
Language:
Español
Repository:
15
Subject:
Brand
/
brand personality
/
emotional branding
/
personality features.
/
Marca
/
personalidad de marca
/
marca emocional
/
rasgos de personalidad.
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