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Subject: Brand advocacy Subject: Brand loyalty Language: Inglés Year: 2014

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Title: Macao as a brand : can city branding change Macao’s image perceptions?
Author: Carvalho, Marta Fevereiro
Language: Inglés
Repository: 73
Subject: Brand / Brand image perceptions / Differentiation / City branding / Marca / Percepções da imagem de marca / Diferenciação / Marca da cidade

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Title: UBB expansion plan: Spain
Author: Sousa, André Henderson
Language: Inglés
Repository: 73
Subject: Entrepreneurship / Internationalization / Brand / Merchandise / Empreendedorismo / Internacionalização

Acceder
Title: Say yes to Facebook and get your customers involved! Relationships in a world of social networks
Author: Pereira, H. / Salgueiro, M. F. / Mateus, I.
Language: Inglés
Repository: 73
Subject: Brand / Facebook / Online Consumer Behaviour / Social Networks

Acceder
Title: Create, build and manage online brands for internet companies
Author: Bilro, Ricardo Jorge Godinho
Language: Inglés
Repository: 73
Subject: Internet marketing / Online marketing / Digital marketing / Brand / Online brand management / Marketing de internet / Marketing online / Marketing digital / Marca / Gestão de marcas online

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