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73 (4)

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Author

Fialho, Catarina Pina (1)
Pires, Sandra dos Santos (1)
Ramos, M. (1)
Sequeira, N. (1)
Silva, Daniela Filipa Cerejo da (1)
Syed Alwi, S. F. (1)
Vinhas da Silva, R. (1)

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Brand (3)
Marketing (3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (2)
Marca (2)
Positioning (2)
Brand loyalty (1)
Business to business (1)
Comportamento de Consumidor (1)
Comportamento do consumidor (1)
Consumer behavior (1)

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2016 (4)
2015 (2)
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Subject: Brand Positioning Year: 2016 Language: Inglés

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1-4 from 4 results (0.01 seconds)

Title: Roger et Gallet repositioning
Author: Fialho, Catarina Pina
Language: Inglés
Repository: 73
Subject: Marca / Reposicionamento / Comportamento de Consumidor / Posicionamento / Brand / Positioning / Reposition / Revitalization

Acceder
Title: Why storytelling is the future of branding
Author: Pires, Sandra dos Santos
Language: Inglés
Repository: 73
Subject: Brand / Brand loyalty / Emotional branding / Storytelling / Marketing / Estratégias de marketing / Marca / Trabalho emocional / Fidelidade à Marca / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: Innovation in the positioning of Nutella Ferrero's product
Author: Silva, Daniela Filipa Cerejo da
Language: Inglés
Repository: 73
Subject: Innovation / Positioning / Consumer behavior / Marketing / Inovação / Comportamento do consumidor / Gestão do produto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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