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Subject: Brand Positioning Year: 2015 Year: 2014 Language: Portugués

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Title: O desporto como plataforma de comunicação
Author: Teixeira, Francisco Miguel Bastos Pedrosa Espregueira
Language: Portugués
Repository: 73
Subject: Marca / Comunicação / Desporto / Publicidade através do desporto / Brand / Communication / Sports / Advertising through sports

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Title: A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author: Lima, Ana Patrícia Pinto de
Language: Portugués
Repository: 73
Subject: Marca / Valor da marca / Comunidades de marca / Consumidor / Produto / Brand / Brand equity / Brand communities / Consumer / Product

Acceder
Title: Plano de negócio: cantinho do chocolate
Author: Moreira, André Sousa
Language: Portugués
Repository: 73
Subject: Plano de negócio / Posicionamento / Chocolate / Turismo / Business plan / Positioning / Tourism

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