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Subject: Brand Positioning Subject: Positioning Year: 2011

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Title: Narrative as resource for the display of self and identity: The narrative construction of an oppositional identity*
Author: Guerrero, Alba Lucy
Language: Inglés
Repository: 77
Subject: Narrative inquiry / Identity construction / Positioning

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Title: A RENTELECOM no mercado nacional das telecomunicações
Author: Fonseca, Jorge Luis Narciso da
Language: Portugués
Repository: 73
Subject: Estratégia / Posicionamento / Diferenciação / Vantagem competitiva / Strategy / Positioning / Differentiation / Competitive advantage

Acceder
Title: Merry cupcakes: um plano estratégico para um futuro ainda mais doce
Author: Carrilho, Ana Raquel Mateus
Language: Portugués
Repository: 73
Subject: Estratégia / Posicionamento / Vantagem competitiva / Criação de valor e start-up / Strategy / Positioning / Competitive advantage / Value creation and start-up

Acceder

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