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Subject: Brand Positioning Document Type: Artículo Language: Inglés

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Title: Insights about destination brand: Madeira case study
Author: Carvalho, T. F. F. / Sarmento, E. M. / Loureiro, S. M. C.
Language: Inglés
Repository: 73
Subject: Tourist destination / Madeira / Brand / Madeira brand / Tourism

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: Say yes to Facebook and get your customers involved! Relationships in a world of social networks
Author: Pereira, H. / Salgueiro, M. F. / Mateus, I.
Language: Inglés
Repository: 73
Subject: Brand / Facebook / Online Consumer Behaviour / Social Networks

Acceder
Title: Narrative as resource for the display of self and identity: The narrative construction of an oppositional identity*
Author: Guerrero, Alba Lucy
Language: Inglés
Repository: 77
Subject: Narrative inquiry / Identity construction / Positioning

Acceder
Title: Female EFL teachers: shifting and multiple gender and language-learner identities
Author: Rojas, María Ximena
Language: Inglés
Repository: 77
Subject: Gender / Social Identity / Power / Femininities / Positioning / Discourse / Language Learning. Teacher-education

Acceder
Title: Analyzing EFL University Learners’ Positionings and Participation Structures in a Collaborative Learning Environment
Author: Montenegro, Aida
Language: Inglés
Repository: 77
Subject: Positioning / Participation Structures and Collaborative Learning

Acceder

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