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Subject: Brand Loyalty Document Type: Artículo Year: 2016

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Title: Relación entre la confianza hacia la publicidad y la lealtad hacia la marca / Relationship between the trust toward the advertising and the loyalty toward the brand
Author: Bucheli Sandoval, Julián Eduardo / Brin, Javier
Language: Español
Repository: 75
Subject: Lealtad / Confianza / Publicidad / Marca / Actitud / Escepticismo / Loyalty / Trust / Advertising / Brand / Attitude / Skepticism

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Title: Patient reactions to community pharmacies' roles: evidence from the Portuguese market
Author: Nunes, F. G. / Anderson, J. / Martins, L.
Language: Inglés
Repository: 73
Subject: Community pharmacy roles / Loyalty / Pharmacy patients / Satisfaction / Domínio/Área Científica::Ciências Médicas::Ciências da Saúde

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Title: La reputación en el subsector de comidas preparadas
Author: Díaz Bermúdez, Ana María / Martínez León, Inocencia María / Olmedo Cifuentes, Isabel
Language: Español
Repository: 72
Subject: Calidad / Clientes / Lealtad / Reputación / Satisfacción / Clients / Loyalty / Quality / Reputation / Satisfaction / 5311 Organización y Dirección de Empresas

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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

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