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73 (2)

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Guérin, Aude Louise (1)
Marques, Inês Cristina dos Santos (1)

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Brand (2)
Marketing (2)
Arroz (1)
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Brand equity (1)
Business Administration (1)
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Domínio/Área Científica::Ciências Sociais (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Estratégias de marketing (1)

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Subject: Brand Equity Subject: Marketing Year: 2020 Year: 2019

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Title: Revitalização de uma marca: o caso da marca Pato Real
Author: Marques, Inês Cristina dos Santos
Language: Portugués
Repository: 73
Subject: Gestão da marca / Valor da marca / Notoriedade / Revitalização / Brand / Brand equity / Brand awareness / Revitalization / Marketing / Arroz / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industry
Author: Guérin, Aude Louise
Language: Inglés
Repository: 73
Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics

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