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Title: Insights about destination brand: Madeira case studyAuthor: Carvalho, T. F. F. / Sarmento, E. M. / Loureiro, S. M. C.Language: InglésRepository: 73Subject: Tourist destination / Madeira / Brand / Madeira brand / Tourism
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Title: Study of the competitive dynamics between National Brands and private Labels within the soft drinks industryAuthor: Guérin, Aude LouiseLanguage: InglésRepository: 73Subject: Identidade de marca / Competitividade / Estratégias de marketing / Marketing internacional / Gestão de empresas / França / Business Administration / Marketing / Brand / Marketing strategy / Gestão de Empresas / Marca / Domínio/Área Científica::Ciências Sociais / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scaleAuthor: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.Language: InglésRepository: 73Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand
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Title: Brand cynicism: start to develop a scaleAuthor: Rodrigues, Diana BalhoteLanguage: InglésRepository: 73Subject: Marketing / Brand / Cynicism / Scale development / Marca / Valor da marca / Comportamento do consumidor / Valor moral / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Simulated discounted cash flow valuation for a financial institution: Millennium BCPAuthor: Almeida, Ana Carolina SilvaLanguage: InglésRepository: 73
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Title: Ten Lessons for good practice for the INHERIT triple win: health, equity, and environmental sustainabilityAuthor: Bell, R. / Khan, M. / Romeo-Velilla, M. / Stegeman, I. / Godfrey, A. / Taylor, T. / Morris, G. / Staatsen, B. / van der Vliet, N. / Kruize, H. / Anthun, K. S. / Lillefjell, E. / Espnes, G. A. / Chiabai, A. / De Jalón, S. G. / Quiroga, S. / Martinez-Juarez, P. / Máca, V. / Zvěřinová, I. / Ščasný, M. / Marques, S. / Craveiro, D. / Westerink, J. / Spelt, H. / Karnaki, P. / Strube, R. / Merritt, A. - S. / Friberg, M. / Bélorgey, N. / Vos, M. / Gjorgjev, D. / Upelniece, L. / Costongs, C.Language: InglésRepository: 73Subject: Policy and practice / Health / Equity / Environmental sustainability / Behaviour change / Urban settings / Co-creation / Living / Moving / Consuming / Domínio/Área Científica::Ciências Naturais::Ciências da Terra e do Ambiente / Domínio/Área Científica::Ciências Naturais::Ciências Biológicas / Domínio/Área Científica::Ciências Médicas::Ciências da Saúde
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