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73 (5)

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Author

Fialho, Catarina Pina (1)
Moreira, Filipa Dias Duarte (1)
Ramos, M. (1)
Sequeira, N. (1)
Silva, Pedro Miguel Catarino da (1)
Syed Alwi, S. F. (1)
Teixeira, Francisco Marques Antunes Cappelle (1)
Vinhas da Silva, R. (1)

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Brand (5)
Marca (4)
Marketing (2)
Brand identity (1)
Business to business (1)
Communication pan (1)
Comportamento de Consumidor (1)
Corporate credibility (1)
Corporate personality scale (1)
Design (1)

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2015 (5)
2016 (5)
2017 (1)
2019 (1)

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Portugués (3)
Inglés (2)

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Subject: Brand Awareness Year: 2015 Year: 2016 Repository: 73

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Title: 007: a marca que nunca morre
Author: Moreira, Filipa Dias Duarte
Language: Portugués
Repository: 73
Subject: Marca / Identidade da marca / Produto / Product placement / Brand / Brand identity / Product

Acceder
Title: Da luz para o mundo: a internacionalização da marca Sport Lisboa e Benfica
Author: Teixeira, Francisco Marques Antunes Cappelle
Language: Portugués
Repository: 73
Subject: Marketing Desportivo / Marketing Internacional / Internacionalização / Marca / Sports Marketing / International Marketing / Internationalization / Brand

Acceder
Title: Plano de comunicação para negócio Wanna
Author: Silva, Pedro Miguel Catarino da
Language: Portugués
Repository: 73
Subject: Marketing / Marca / Design / Empreendedorismo / Estratégias de comunicação / Brand / Personal brand / Freelancing / Communication pan / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Measuring corporate reputation in B2B markets: the corporate personality adapted scale
Author: Sequeira, N. / Vinhas da Silva, R. / Ramos, M. / Syed Alwi, S. F.
Language: Inglés
Repository: 73
Subject: Reputation / Corporate personality scale / Corporate credibility / Management / Business to business / Marketing / Brand

Acceder
Title: Roger et Gallet repositioning
Author: Fialho, Catarina Pina
Language: Inglés
Repository: 73
Subject: Marca / Reposicionamento / Comportamento de Consumidor / Posicionamento / Brand / Positioning / Reposition / Revitalization

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